Graphic Design Capstone

Booch Birb, Graphic Design Capstone Project

May 2024

Adobe Illustrator

Exhibition Statement

Graphic Design II Prompt: "For your final project, establish a fictional business—you may choose the type, theme, etc—then, design a logo (you will be turning in a black and white and full color version), business card, and letterhead or another additional branded item of your choosing. Each of these designs should be thoughtful and intentional, keeping the brand and its core message in mind at all times."

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Booch Birb is my fictional business; located in my hometown of Portland, Oregon. This family-owned company strives to revolutionize the fermented-beverage market through its innovative brewing techniques, locally and organically sourced ingredients, and low price point. The wonderful folks at Booch Birb have made it their mission to break down economic and social barriers in order to share the delicious and nutritious drink (kombucha) with as many people as possible!